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Its podcasts are part of its free service and supported by ads. Spotify customers won’t need to pay for a subscription to hear the show. PMM, the company that sells ads on Rogan’s podcast, will work with Spotify under the new arrangement. The company has the most popular podcasting app in many international markets and has established itself as the clear No. There’s a chance he will lose the majority of his audience, since Apple accounts for more than 60% of listeners for most podcasts.īut Spotify is hoping many of those listeners defect, and can help Rogan expand his audience overseas as well. Rogan stands to make anywhere from tens of millions to more than $100 million, according to the person, who asked not to be identified because the terms aren’t public. The value of the deal depends on how successful the show is on Spotify, and its impact on the company’s broader podcasting business, a person familiar with the matter said. His show routinely ranks at or near the top of the charts on Apple Inc., the world’s top podcast supplier.
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A former standup comedian and host of the TV show “Fear Factor,” Rogan has built one of the most loyal followings in all of podcasting over the past decade. Signing Rogan is a coup for Spotify, which has invested hundreds of millions of dollars in original podcasts over the past few years.
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Spotify also gains exclusive rights to videos that Rogan films while taping his podcast. 1, with the show becoming exclusive to the service later this year, the company said Tuesday. Rogan will make his podcast, “The Joe Rogan Experience,” available on Spotify starting Sept. (Bloomberg) - Spotify Technology SA signed a deal with comedian and TV host Joe Rogan, gaining exclusive rights to one of the most popular and influential audio programs in the U.S.
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